Privacy Policy
This Privacy Policy explains how GC Heating & Cooling (“we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website, contact us, or request our HVAC services.
1. Information We Collect
We collect information you provide directly to us, information collected automatically when you use our website, and information we receive from third parties.
Information you provide
- Contact details such as your name, phone number, email address, and service address when you call us, fill out a form, or book an appointment.
- Details about your home or HVAC system, service history, and the work you are requesting.
- Payment and financing information processed by our payment or financing providers (we do not store full card numbers on our servers).
- Communications you send us, including messages, voicemails, and feedback.
Information collected automatically
- Device and usage information such as IP address, browser type, pages visited, referring URLs, and time spent on the site.
- Cookies, pixels, and similar tracking technologies (see “Cookies & Tracking” below).
Information from third parties
We may receive information from advertising partners, lead providers, review platforms, and analytics providers, consistent with their own privacy policies.
2. How We Use Information
- To respond to inquiries and schedule service appointments.
- To provide, perform, and invoice HVAC installation, repair, and maintenance services.
- To send service updates, appointment reminders, follow-ups, and related communications.
- To operate, improve, and secure our website and business operations.
- To advertise our services, measure ad performance, and reach similar audiences.
- To comply with legal obligations, enforce our terms, and protect our rights.
3. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to operate the site, remember preferences, measure traffic, and support advertising. You can control cookies through your browser settings, and where required by law, through our cookie consent banner.
Third-party services we currently use may include:
- Google Ads & Google Analytics — to measure site traffic, ad performance, and conversions (such as phone clicks and booking clicks).
- Meta (Facebook) Pixel — to measure ad performance and reach relevant audiences on Meta platforms.
- Dispatch (dispatch.me) — to power our online booking and scheduling experience.
These providers may collect information about your visits to our website and other websites and use that information in accordance with their own privacy policies.
4. How We Share Information
We do not sell your personal information. We may share it with:
- Service providers and vendors that help us operate our business (e.g., scheduling, payments, financing, communications, hosting, analytics, and advertising).
- Our technicians and staff, to the extent needed to perform the services you request.
- Professional advisors, insurers, or other parties as needed for legal, accounting, or safety reasons.
- Government authorities or other parties when required by law, subpoena, or to protect our rights, property, or safety.
- A successor entity in connection with a merger, acquisition, or sale of assets.
5. SMS & Phone Communications
When you provide your phone number, you agree that we may contact you by phone, voicemail, or text message regarding your inquiry, appointment, or service. Standard message and data rates may apply. You can opt out of marketing texts at any time by replying STOP. Opting out of marketing texts does not stop service-related communications necessary to complete work you have requested.
6. Data Retention
We keep personal information for as long as needed to provide our services, comply with our legal obligations (including tax, accounting, warranty, and licensing requirements), resolve disputes, and enforce our agreements.
7. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you certain rights regarding your personal information, including the right to:
- Know what personal information we collect, use, disclose, and share.
- Request a copy of the personal information we have collected about you.
- Request deletion of personal information we have collected from you, subject to certain exceptions.
- Request correction of inaccurate personal information.
- Opt out of the “sale” or “sharing” of personal information as those terms are defined under California law. We do not sell personal information for money, but the use of advertising cookies and pixels may be considered “sharing” under California law.
- Be free from unlawful discrimination for exercising these rights.
To exercise these rights, please contact us using the information below. We may need to verify your identity before responding. Authorized agents may submit requests on your behalf with proper written authorization.
9. Children's Privacy
Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can remove it.
10. Third-Party Links
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Effective date” at the top of this page. Material changes will be posted on this page and, where appropriate, communicated by other means.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Questions about your privacy?
Our team is happy to help — give us a call or send a message.